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At Evocon, our design philosophy is centered around creating software that is intuitive, user-friendly, and impactful.

We believe that for software to truly make a difference, it must be easy to use, with a focus on clear, actionable data visualization. We design with the user in mind, taking the time to deeply understand their needs and challenges to ensure our solutions solve real problems. Above all, we believe that software should be enjoyable to use—because when it’s engaging and fun, users are more likely to embrace it and see the value it offers. Our goal is to make your experience with Evocon seamless, efficient, and empowering.

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<aside> 🪐 WHY (Vision)

We built Evocon to inspire teams to unlock their true potential, through transparency and understanding. We imagine a world where people have a strong sense of purpose in what they do.

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<aside> 🌎 WHAT (Mission)

Our mission is to transform production data into business outcomes that increase productivity and eliminate waste. We put people, visualization, and ease of use at the center of every product and feature.

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<aside> 🦉 HOW (Design Philosophy)

Our design philosophy is rooted in ease of use and visualisation. We aim to know our users deeply, so we can create a product that meets their needs and specifications, while also incorporating fun, to engage users in their improvement journey.

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CORE DESIGN VALUES

<aside> 🌝 EASE OF USE

<aside> 😎 There are multiple ways we aim to achieve ease of use:

• By focusing on intuition – This means we design our UI by limiting options when possible, by using known UI patterns, by decluttering our UI in order to help users perform tasks efficiently and without frustration.
• By focusing on having an optimal amount of clicks – This means we do our best to design interactions in a way that minimizes unnecessary clicks (e.g. duplication) so tasks can be accomplished quickly and easily.
• By focusing on error preventions – This means that we design in a way that prevents users from making errors and if they do, we have designed help into interactions so they wouldn’t make the same mistakes again. </aside>

<aside> ☀️ Ease of use is also accomplished by focusing on consistency in designing and developing our UI:

• We use clear and consistent phrases and writing style – That means we use as few words as possible but as many as necessary & we refrain from creating variations of different phrases when possible.
  • We have more than 25 languages available in the UI, thus clear and concise writing is essential.
• We use a standard set of components to build our UI – This means we limit the number of components we use and focus on building them in a way that they can be reused. This allows for users to get familiar with components in use and know what to expect from them. </aside>

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<aside> 🪐 VISUALIZATION

• We use color as an informative dimension wherever possible so users can intuit data more easily.
  • Timeline colors in traffic light logic.
    • Same color feedback is used througout the system.
  • Colors that can be used as feedback from a distance to understand what is going on.
• We aim for a simple, yet aesthetically pleasing and visual UI:
  • When possible we visualize the interaction of the user so they know what to expect (e.g. OEE levels, widget types)
  • We keep track of modern trends in UI design and use frameworks that are already developed to minimize customisation.
  • We design interaction animations to most critical areas of the product (e.g. loading of data in charts).
  • We DO NOT design for beauty if it overcomplicates the UI – adds clicks, compromises intuitiveness or simplicity. </aside>

<aside> 👁️‍🗨️ KNOWING OUR USERS

<aside> 🔍 Knowing our users deeply means having a thorough understanding of the needs, wants, and behaviors of the people who use our product and service, in order to address their needs in the best way possible and to minimize design rework time.

Brief overview of methods for getting to know the users:

Factory visits

Support

Interviews and feedback calls

User testing

Listening in to other calls

Surveys (TypeForm)

Capterra reviews

APP analytics (PostHog)

Sales data (purchasing behavior)

App usage data

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<aside> 🤸 FUN

<aside> 🥳 We don't believe that work should be boring, so we're always thinking of ways to make our app enjoyable and fun to use. Our goal is to create a unique and enjoyable experience for our users that keeps them engaged in working with their produciton data.

• Fun comes from Visuals (Mr. Evocon)
• UX writing - We are neutral in our writing tone.
• Surprised fun is designed into empty states.
• When possible we nudge taking action with fun visuals to facilitate positive engagement with the product. </aside>

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